LATASHÁ x IYK

Limited-Edition Interactive Jersey Merch

Creative Director: Yana Sosnovskaya

Designed limited-edition interactive THE55JERSEY merch for a multidisciplinary hip-hop artist, poet, and Web3 pioneer LATASHÁ, featuring an NFC chip powered by IYK. The jersey unlocks exclusive music, visuals, and messages — making it a wearable portal into the artist’s world.