Perfect Number

Designing an E-Commerce Fashion Brand

PERFECT NUMBER is a fashion brand aimed at those interested in challenging traditional notions of femininity. Launched in LA in 2019, the brand catered to individuals at the forefront of culture and has garnered fans such as Grimes, Charlie XCX, Halsey, Kelsey Lu and Alicia Keys. Perfect Number showed its SS20 collection in Paris and participated in ComplexCon in 2019.

Worked as part of Wednesday Studio, contributing to the brand's visual identity by creating promotional assets and extending the design system across print and digital touchpoints.