Zora Zine

As part of wednesday studio

Editorial and promotional materials created for the relaunches of Zora Zine, rooted in the brand identity developed by Wednesday Studio. The work included ongoing editorial design, event branding across digital and print, and the extension of the visual language through custom graphics and motion assets.

Zora Zine Print Issue 001 Campaign

The TASK

Zora Zine’s inaugural print issue is a 250-page magazine bridging Web3 and physical publishing. Created in collaboration with Actual Source, the issue featured over 60 contributors, including Kevin Kelly, Jaron Lanier, Hans Ulrich Obrist, Holly Herndon, Kilo Kish, McKenzie Wark, Joshua Citarella, and others. Sold as an NFT redeemable for the physical copy, the task was to develop a visual campaign that would build anticipation — all before the magazine was printed and without revealing its contents.

The IDEA

With no access to internal layouts and no product photography available, the creative solution required abstraction, suggestion, and digital invention. The campaign revolved around a 3D animated mockup of the magazine — rendered to feel physical yet untouchable. A distortion effect was layered over internal page animations, preserving secrecy while generating mystique. Rather than treat the limitations as constraints, the design embraced them, creating a visual language rooted in concealment, anticipation, and cryptic allure.